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What is
The AMBER Alert Plan?


The AMBER Alert Plan is a voluntary, cooperative partnership between law-enforcement agencies and local radio and television broadcasters to broadcast an emergency bulletin to the public when a child has been abducted and it is believed that the child is in danger of serious bodily harm or death.

Under the AMBER Alert Plan, area radio and television stations interrupt regular programming to broadcast information about the missing child using the Emergency Alert System, EAS, formerly known as the Emergency Broadcast System.

While EAS is typically used for alerting the public to severe weather emergencies, it is also the warning system for civil and national emergencies.

The federal government requires all radio and television stations and most cable systems to install and maintain devices that can monitor EAS warnings and relay them rapidly and reliably to their audiences.

The idea behind the AMBER Alert Plan is a simple one: if stations can broadcast weather warnings through EAS, why not child abductions?

The AMBER Alert Plan provides law-enforcement agencies with another tool to help recover abducted children and quickly apprehend the suspect.


The AMBER Alert Plan Purpose and Objectives

  • The purpose of the AMBER ALERT is to provide a rapid response to child-abduction cases.
  • When an AMBER ALERT is activated, law-enforcement agencies immediately gain the assistance of thousands of broadcast listeners and viewers.
  • The AMBER Alert Plan relies on the community to assist in the safe recover of the abducted child by providing additional eyes and ears to law enforcement as they search for the abducted child.
  • It is hoped that this early warning system will coerce a kidnaper into releasing the child for fear of being arrested, but also, serve as a deterrent to persons from committing this type of crime in the first place