How States Use Amber Alerts
Mission
The mission of the AMBER Alert Portal is to enable law enforcement agencies to initiate an AMBER
Alert through a secured network and to deliver the alert to millions of people through numerous
communication channels in real-time.
- Secure, reliable online system for AMBER Alert activations
- Rapid notification of general public via cell phone, email, wireless devices
- Increased number of successful recoveries of abducted children

Celebrity Champions
Celebrities contribute their time and resources to
support the AMBER Alert Portal with free public service
announcements (PSAs).
Law Enforcement Recognition
“The AMBER Alert Portal allows the Idaho State Police to
instantly engage dozens of agencies and organizations, as
well as the general public, giving us an edge that will help
close the net on abductors – potentially saving young
children from horrible fates.”
- Former Idaho Governor Dirk Kempthorne
“Our children need every available and innovative resource
to help find them when they have become the victim of an abduction.”
- Judy Hayes, Oregon Missing Children Clearinghouse
Contact Jeffrey Rassas at 480-889-2646 for more information.